TruReview
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The Standard.

What we hold ourselves to

Six promises, and the last one is the only one that matters: hold us to the other five. This page applies to TruReview before it applies to anybody who uses it.

No pay-to-play

Advertising buys placement in the directory, banners and visibility. It does not buy a review, the removal of one, or a verified badge. An advertiser who breaks the rules gets the same warning, the same suspension and the same ban as anybody else. Money does not buy leniency, and there is no version of this where it does.

Fake reviews die here

Reviews written by the provider, the front desk, a friend or anybody with something to gain are deleted on sight — and the account behind them is flagged, which follows it. A revenge review counts as a fake review. One written to settle a score is no more real than one written to sell, and it goes the same way.

This is not only a policy. An advertiser account cannot post in the review sections at all: it is set in the board’s permissions, not left to somebody noticing.

Verified means verified

IndependentsA photograph Her, holding a sign that says TruReview with the date on it. We hold it as proof and never publish it.
Agencies and parloursA confirmed address They answer an email sent to the address on the account. Different evidence, so we call it Confirmed rather than Verified.
CostNothing, ever Verification is free and is not for sale at any price. A badge you could buy would tell nobody anything.

Privacy is the product

Reading costs you nothing: no account, no registration wall, no email address. Registering asks for the least we can run a board with. The no-doxxing rule protects members and providers equally — it is not there to shield one side from the other.

Boring moderation

The rules are posted and the rules are applied. No drama, no favourites, no moderator-versus-member arguments in public. Every decision can be appealed to the admin team by email — publicly arguing with a moderator is not an appeal, and the email address is not a formality.

Hold us to it

If we break this

A fake review that stayed up. A badge that should not exist. Anything that smells like pay-to-play. Send it to ads@trureview.ca and it goes to the top rather than to whoever happened to be moderating that section.

Reports about the site itself are read by the person who runs it. There is no queue in front of that and no moderator between you and it.

Why this page exists

Every board in this industry says some version of the above. The difference worth anything is whether the claims are backed by something in the software or only by an intention.

So where we can enforce something, we do, and where we cannot, this page says what we would do instead. Advertisers being unable to post reviews is enforced. A moderator taking a bribe is not enforceable by software — it is the reason the report address above goes over their heads.

This page is the contract

It is not marketing and it is not a mission statement. If a line on this page is not true any more, the line comes off the page rather than staying up as decoration.

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